Consumer Goods and Retail Consumer Panel and Expert Grading
At SGS, we have developed a range of consumer panel and expert grading services – an effective way to test products before putting them on the market.
Meeting consumer expectations becomes easier if you know what your customer wants. Our services tell you about how your products will impact consumer behaviour. Our consumer panel and expert grading studies offer you an insight into:
- Your consumer’s opinion - instantly
- Your product’s positioning against your competitors
- Ways to develop and improve the product
- Consumer reaction to your product’s organoleptic claims (touch, smell, visual, etc.)
- Buying habits
Consumer goods benchmarking enables you to verify your product’s unique selling points and gauge its likely success in the marketplace. Your consumer panel will be created in line with your expectations, of either Naïve or Expert Panellists, coordinated by an industry expert and, where possible, include blind tests.
A wide range of products can benefit from our consumer panel services:
- Air fresheners
- Dishwashing products
- Laundry care
- Laundry aids
- Surface care
- Toilet care products
- Home insecticides
Our global network and experience offer a single consolidated source to help you reduce risk, improve efficiency and ensure compliance with contractual or regulatory requirements in all your manufacturing, sourcing distribution or retailing operations.